1. Showcase Your Brand’s Personality
In today’s digital world, more and more people shop, work, and communicate online. While this is convenient, it means that we aren’t putting faces to names as often. To humanize your brand, use video to connect to your audience with as close to a face-to-face interaction as possible. Our emotions are what tend to motivate our decision-making and the actions we take, so the use of both sound and moving images appeals to all our senses.
Using a video to showcase your brand’s personality helps visitors on your website get a better sense of who you are and what you stand for—which builds trust in your business—and the emotional connection is one of the reasons that keeps customers coming back.
2. Stand Out From The Competition
There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. Consider these facts:
90 percent of online consumers report that a business’ product or service video helps them make a decision to buy
65 percent of executives who watch work-related videos visit the business’ website afterwards
64 percent of people who visit a business’ website are likely to buy their product after watching a video
real estate listings that include a video get 403% more inquiries than those without video